Who We Are

Red Purse Marketing

We get it.

Red Purse Marketing was founded in 2016 with a unique understanding of what clients need and want. We’ve been in your shoes; leading complex organizations, managing marketing and communications departments, focusing on customers.

We’re collaborative.

We work closely with you to ensure our strategy, our creative, and our measures of success are aligned with your goals.

We’re virtual.

We have no overhead costs. You’re not paying for fancy office space with coffee and snacks. We work from our own professional spaces. And when you need us to be on-site, we’ll be there.

Marketing & Communications Services near me
Stewart Putnam, Principal & Lead Strategist

Stewart is a thoughtful and innovative leader, experienced in strategy development, change management, mergers and affiliations, leadership development, and best governance practices. He has successfully led multifaceted organizations through change in challenging environments. His proven approaches to leadership and organizational transformation are invaluable to our clients.

Following a 36-year career in health care administration, Stewart retired from Unity Health System in Rochester, New York, where he worked with Unity’s CEO and board to engineer its 2015 merger with Rochester General Health System to form Rochester Regional Health. At Unity he served as president of the Health Care Services Division 2012-2014 and as executive vice president 1997-2011.

​Previously, Stewart was president and CEO of St. Mary’s Hospital in Rochester. In that role Stewart was crucial to crafting the affiliation that restructured Park Ridge Health System and St. Mary’s Hospital to create Unity Health System. Stewart was also instrumental in developing community services in inner city Rochester, for which St. Mary’s received the prestigious Foster G. McGaw Prize in 1996.

Under Stewart’s leadership, Unity Health System gained share in the marketplace utilizing strong internal communications, award-winning marketing campaigns and an excellent customer experience program.

​Following his retirement from Unity Health System, Stewart served as chair of the national board of the Alzheimer’s Association 2014-2016. As chair, he led the transformation of the organization’s federation model into a single, unified, nationwide organization to help it reach its vision of creating a “World Without Alzheimer’s.”

​Based in Pittsburgh, Stewart holds a B.S. from Pennsylvania State University and served in the United States Army for four years. He is a BoardSource Certified Governance Trainer and a graduate of the CoachU Core Essentials Program.

Jeanne Harmor, Communications Director

Jeanne is a strategic thinker and hands-on contributor with over 10 years of experience in communications planning and execution, brand reputation management, and project management. Her most recent role as a senior account executive at Raleigh, North Carolina-based PR firm, BAERING, allowed her to gain experience managing and spearheading the day-to-day communications strategies and projects for the agency’s largest B2B accounts, spanning diverse industries in and beyond the Research Triangle Region. Her ability to effectively listen and develop outside-of-the-box solutions for clients has earned her a seat at the table, providing strategic counsel for C-level executives in creating comprehensive communications campaigns that align with and support their company vision and annual revenue goals.

Jeanne is a Rochester, New York native and has called Raleigh home since 2015. She earned her Bachelor of Arts in broadcasting and mass communications from the State University of New York at Oswego.

Dee Ann Gosda, Strategic Communications & Development Partner

Dee is an accomplished marketing and communication professional with wide ranging expertise in the healthcare industry. She is known for her innovative ideas, strategic vision, enthusiasm and results. Dee has proven success in the planning and execution of outreach to build business in healthcare systems, the pharmaceutical industry and the health insurance sector.

Within a non-profit community healthcare system, she developed and executed a physician referral program to drive referrals into specialty practices from in and out of network providers. She was responsible for driving the marketing and referral programs for several services including a Spine Center, Wound Care Center, Sleep Center, Birthing Center, primary care and other specialty practices.

As a physician liaison in the insurance industry, Dee worked with health care professionals across the continuum to analyze and use data as a tool for better health outcomes and patient satisfaction.

Dee has also worked in pharmaceutical sales, advertising and copywriting.

She is a graduate of Iowa State University.

Wendy Ferrer
Wendy Ferrer, Founder

Wendy founded Red Purse Marketing in 2016 with the desire to fill the gap that many organizations face as it relates to marketing and communications.

Wendy is a results-driven communications professional with a proven record of achieving business goals by planning, leading, and executing branding, marketing, media relations, and customer relationship management strategies.

She has spearheaded award-winning campaigns for clients in healthcare, long-term care, professional services, and education industries.

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If you’d like more information, we’d love to talk with you about your marketing needs. Please feel free to contact us.

Call us: (412) 694-9489