What We Do
Red Purse is your collaborative advisor and trusted partner.
We roll up our sleeves and get to know your business, inside-out. Bringing a fresh approach and a wealth of experience across multiple industries, we’ll help you identify and achieve your communications goals in a creative and cost-effective way. Then we work with company leaders and help you execute your plans.
What We Do
Employee Communications
When your primary focus is on acquiring and retaining customers, it’s easy to overlook a key stakeholder group – employees.
Are you communicating clearly and transparently? Does your management team have effective channels to keep employees looped in on important news or changes that affect them?
Red Purse Marketing is your go-to expert for employee communications. If your in-house resources are short-staffed and overwhelmed, we are here to do the footwork – from helping you develop new channels of communication to conducting focus groups to ensure your communications support employee engagement and retention. If you don’t have in-house resources, we can step in and build a program from the ground up.
“Red Purse Marketing did exactly what they said they’d do—helped us build a sustainable program to communicate with our employees on an ongoing basis.”
-National, multi-office employer
What We Do
Customer Acquisition
Engaging with potential customers is no easy feat in today’s noisy marketplace. Your audience is overloaded with messages from email, social media, the Web, and other channels.
How do you cut through the clutter and attract new customers? Are your current marketing initiatives missing the mark? Have you spent too many dollars working with traditional agencies that simply don’t “get it”?
We get it – and we’re different. Our team is focused on specific goals and steps that will grow your customer base and increase your bottom line. We don’t rely on one-size-fits-all solutions – instead, we assess your needs and build a customized plan that’s on-budget, on-target, on-the-mark.
Our scope of customer acquisition capabilities includes:
- Identifying strategic tactics aligned with your business goals
- Creating relevant content that engages customers
- Selecting appropriate channels for your messages
- Developing new ways to “tell your story”
What We Do
Customer Retention
Retaining customers is as important as getting them. Gone are the days when customers were loyal for life. Today’s cost-conscious consumers are quicker to jump from one company or service provider to the next.
Marketing statistics show that it costs 6-7 times more to acquire a new customer than to retain an existing one.
Are you actively engaging and retaining customers? Do they feel a connection to your staff and services? We can help build long-term loyalty and maximize the profitability of the customers you already have. Red Purse Marketing offers a full range of customer retention tactics. We have the tools and experience to:
- Personalize and improve the customer experience
- Implement touchpoints for collecting and responding to customer feedback
- “Upsell” to existing customers by offering new products or experiences
- Increase customer engagement via blogs, email campaigns, educational programs and seminars, live demos, and webinars
Need something specific?
Let's discuss your next project
If you’d like more information, we’d love to talk with you about your marketing needs. Please feel free to contact us.
Call us: (412) 694-9489