Urban Health Care Center
Problem: Operating in a dynamic and challenging environment, an organization providing critical services to an underserved urban population needed to examine its future. The board of directors wanted to understand whether a partnership with another organization made sense but didn’t know how to evaluate the pros and cons of partnership options.
Solution: Red Purse Marketing developed an education program for board members and senior staff leaders that helped them understand why an organization might consider a partnership, what types of partnership options are available, and how to evaluate partner candidates in their community.
Result: Board members have the knowledge and understanding they need to evaluate whether and how a partnership with another organization could support their effort to serve the community well into the future.
“Our board was conflicted about whether we should consider entering into a partnership with another organization. The education program that Red Purse delivered defused the conflict and helped the board discuss the issue with objectivity. Their expertise and professional style contributed to the elevation of the board’s competence on corporate partnerships.”
– Board Member