Patients are driving today’s healthcare industry. If you want to attract and retain patients, you need to think of them as consumers and see them through the lens of a marketing expert. That’s exactly what we do!
Red Purse Marketing brings decades of experience in leading healthcare organizations, as well as healthcare marketing and sales for health systems, long-term care communities, medical practices, and other healthcare services businesses. Our services include strategic planning, employee communications, and patient engagement and retention. We’ve worked inside health organizations and seen firsthand the day-to-day challenges you face. Unlike many of our competitors, we understand the complexities of the industry and are knowledgeable in working within regulatory policies such as HIPAA, Patient Health Information (PHI), and patient privacy.
We are flexible and scalable to your needs – think of us as marketing/communication PRN. Whether it’s supplemental support for special projects or managing your entire marketing program, we’ve got you covered. Our solutions are designed to engage and attract new patients, nurture existing relationships, and build a base of long-term, loyal patients.
Our team has the bandwidth and expertise to:
Their organization doesn’t have a communications department.
The internal marketing department is small and lacks a dedicated communications team.
An objective external consultant is needed to guide the marketing/ communications staff through challenging or controversial projects outside their scope of expertise.
Supplemental marketing support is needed to bridge a temporary vacancy (i.e., a staff member is out on medical, maternity or family leave), a merger with another healthcare organization, or periods of growth in a new market.
– Long-term care organization
Problem: When occupancy dropped at a large long-term care community, Red Purse Marketing was charged with bringing prospects to the door.
Solution: An event-based, multi-media marketing campaign attracted new prospects.
Result: 1,500 qualified leads attended events at the community over nine months. Web-users increased by 388%. Overall inquiries were 5x higher than the previous year. 23% of responders moved in. Occupancy grew 8% over the previous year.
Problem: A growing medical practice needed to strengthen relationships in the community.
Solution: A comprehensive strategic branding and marketing plan was developed.
Result: Physicians have the tools they need to maintain and expand relationships in a competitive marketplace.
Problem: A health care services organization focused on improving the health status of individuals and families who are recipients of government sponsored health insurance needed to enhance brand awareness of one of its subsidiaries.
Solution: Red Purse Marketing developed concepts, display items, and event flow documents that prepared the organization to participate as a conference exhibitor for the first time.
Result: The organization was an exhibitor at a national conference in Washington, D.C., resulting in new leads.
If you’d like more information, we’d love to talk with you about your marketing needs. Please feel free to contact us.
Call us: (412) 694-9489