Purpose + Trust = Engagement It’s a simple but profound formula. At Red Purse Marketing, it’s a concept we promote when working with clients who have come to us for help with their internal communications needs. We know that higher levels of employee engagement lead to increased rates of employee retention and better company performance….

The late Paul O’Neill, who was CEO of Alcoa and Treasury Secretary of the United States, said that everyone in an organization should be able to answer “yes” to these three questions: Am I recognized for what I do? Am I treated every day with dignity and respect? Am I given the things I need…

The late Paul O’Neill, who was CEO of Alcoa and Treasury Secretary of the United States, said that everyone in an organization should be able to answer “yes” to these three questions: Am I recognized for what I do? Am I treated every day with dignity and respect? Am I given the things I need...

The late Paul O’Neill, who was CEO of Alcoa and Treasury Secretary of the United States, said that everyone in an organization should be able to answer “yes” to those three questions. In reality, how often does that happen? We’ll try to answer that question in a series of posts over the next few weeks….