“Quiet Hiring” – A New Trend or a Well-Established and Savvy Strategy?

Here in 2023, there is a “new” HR buzz term being bandied about – “quiet hiring.” This has us chuckling to ourselves at Red Purse Marketing. You see, we have been a “quiet hire” since our founding in 2016. We live in a time of increasing wage and benefits costs, inflation, and economic uncertainty. In…

Event Marketing near me
What’s Your Event ROI “Sweet Spot”?

Events offer an unparalleled way to engage prospects and build positive personal interactions with future residents and their families. However, measuring the impact and worth of events can be tedious.

Event Marketing 101
Recipe for Successful Event Turnout

Events and promotions are an integral part of how to attract prospects, deepen relationships and strengthen your reputation and brand. Like baking a cake, it takes a mixture of marketing ingredients to attract people to your events. And not just any people—the right people.

Event Branding near me
New Rules of Event Branding

Branding versus events. You can accomplish both. Yet thinking about events and how you market them from the consumer point of view may put a new twist on your approach. Must special event materials look like your other marketing materials?

Employee Support in Marketing
Building Internal Consensus & Enthusiasm for Your Marketing

I just wrapped production on the most genius marketing campaign ever! I could feel it in my gut that it would drive tons of new customers. The message would make even the grumpiest curmudgeon smile. Definitely, award-winning material that everyone would love. Right?