Events offer an unparalleled way to engage prospects and build positive personal interactions with future residents and their families. However, measuring the impact and worth of events can be tedious.
Events and promotions are an integral part of how to attract prospects, deepen relationships and strengthen your reputation and brand. Like baking a cake, it takes a mixture of marketing ingredients to attract people to your events. And not just any people—the right people.
Branding versus events. You can accomplish both. Yet thinking about events and how you market them from the consumer point of view may put a new twist on your approach. Must special event materials look like your other marketing materials?