Reducing “Friction” to Increase Engagement

Reducing “Friction” to Increase Engagement Some of our work at Red Purse Marketing involves supporting our clients as they seek to improve their internal communications. In that work, we focus on how effective internal communications can enhance employee engagement. In our last blog post – Purpose + Trust = Engagement – we noted that employee…

Employee Support in Marketing
Building Internal Consensus & Enthusiasm for Your Marketing

I just wrapped production on the most genius marketing campaign ever! I could feel it in my gut that it would drive tons of new customers. The message would make even the grumpiest curmudgeon smile. Definitely, award-winning material that everyone would love. Right?